The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct.

Badge registration opens on Tuesday, July 21, and it's now easier than ever to attend for qualified industry members.

With the new Direct-to-Badge registration process, qualified motorsports professionals can purchase their badge for the trade-only PRI Show directly without a PRI membership. No separate membership is required before registering or attending the 2026 PRI Show.

Mark Your Calendar: Registration Opens July 21

Mark your calendars for Tuesday, July 21, to take advantage of the simplified new registration process and secure your badge––at the lowest possible price––to join more than 40,000 other motorsports professionals and 1,000-plus exhibitors for three days of engagement, collaboration and innovation.

Why Attend?

This year's Show at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, promises an exciting mix of new experiences and returning favorites, all designed to deliver maximum value for the racing industry's leading professionals.

More than 1,000 exhibitors will be showcasing their latest motorsports products and innovations, giving attendees direct access to the brands actively innovating and investing in new technologies, competitive advantage and business expansion.

Want to know which brands will be in attendance? The 2026 PRI Show floorplan is already online.

But the thousands of parts and products on the Show floor are just a part of what makes the PRI Show a can't-miss event for motorsports professionals. Gearing up to be one of the biggest and most impactful PRI Shows yet, the three-day trade-only event will also offer world-class networking and educational opportunities, plus exclusive Show features you can't find anywhere else.

Among the major highlights for the 2026 PRI Show include:
 

• T.O.P.S. (Tracks, Operators, Promotions and Sanctions) HQ: This newer Show feature has grown exponentially throughout recent years. T.O.P.S. is the headquarters, meeting spot and take-a-break room for track and sanction officials, management, staff and officials.
• Motorsports Engineering Symposium: Bringing together engineers, designers and technical leaders from across the racing industry, this new Show feature is a focused program dedicated to advancing performance, innovation and applied engineering in motorsports. The symposium will provide a forum for sharing technical knowledge, exploring emerging technologies and highlighting the engineering breakthroughs shaping the future of racing.
• Machinery Row: Located in the Yellow Hall, this cornerstone of the PRI Show features cutting-edge CNC machining centers, welding and fabrication tools, dynamometers, engine building tech and more, all wired for live side-by-side demonstrations.
• Indoor Trailer Exhibit Area: Located on the Lucas Oil Stadium field, the trailer exhibit returns with dedicated display space for the latest haulers, motorhomes, toterhomes and race transporters.
• Media Center: Full-service press support for credentialed media, including interview rooms and workspaces. 

Don't miss your chance to be part of the world's largest gathering of motorsports professionals. For more information on attending the 2026 PRI Show, click below: